New Mission Statement Refines APHA’s Vision For the Future
PHJ release by: Rachel Florman
“We inspire, nurture, promote and provide meaningful experiences to generations interested in preserving the versatile Paint Horse.”
Short and sweet but full of heart, this new mission statement breathes life into APHA’s vision and re-energizes efforts to add deeper value to our members’ relationships with their Paint Horses.
This change comes as the next step following the association’s new branding, which was unveiled earlier this year. A Mission Statement Task Force, chaired by Executive Committee member Dr. Craig Wood, spearheaded the effort to develop a memorable mission statement that encapsulated APHA’s goals while remaining clear and concise. The committee solidified the clean, new statement in a final meeting at the 2016 APHA World Championship Show, and the Executive Committee adopted the statement at their November 10 meeting.
