Like Birchbox For the Horse Industry… Introducing Western Werx and Kaboodlz!
Photo courtesy of The GoodRide Group.
By: Brittany Bevis
Chances are you’ve heard of the wildly popular monthly subscription service known as Birchbox. Hailed as the best way to discover the latest beauty, grooming, and lifestyle products, Birchbox ships a small, brightly colored box of customized products to your door for just $10 a month. Inside, you might discover a new shade of nail polish, cult favorite lipstick, or a beloved face cream typically available only overseas.
The benefits extend to both the consumer, who gets the latest and greatest product samples delivered right to their door, and also to companies looking to get their new products in the hands of Birchbox’s 800,000+ subscribers worldwide.
Now, Kris Moorman of The GoodRide Group has taken a unique spin on the idea of a monthly subscription service and created two customized boxes especially for the horse enthusiast!
“Kaboodlz is like Ipsy or Birchbox, only for the equine industry, and Western Werx is a bigger box that’s more focused on the person,” Moorman explains.
Photo courtesy of The GoodRide Group.
The first box, Kaboodlz, is being offered for a launch special of only $6 through September 30, 2015. This box will deliver fun, new products for the horse and horse owner. Each month, subscribers will receive a box containing 3-5 full size or sample products in addition to a few surprises and subscriber-only bonuses. In addition, subscribers will have the opportunity to participate in new product testing and subscriber-only surveys.
Logo courtesy of The GoodRide Group.
The second is Western Werx, a larger box that caters to people who loves western style and design. If you subscribe now, you can get 15% off! Each month, Western Werx subscribers will receive a package containing 2-4 western design products, 1-2 Western Werx exclusive swag, and 1-2 horse products in full size or samples.
“Kaboodlz is a unique way to get interesting, relevant, and fun products into the hands of new customers; utilize our pack as a sounding board for new products; or stir up buzz about a product or offer,” Moorman says. “Getting product into the hands of consumers is critical for any brand, and Kaboodlz will fill a niche in this industry that’s currently unfulfilled.”
“Western Werx is for the consumer who loves western design. This box is focused on the person more than the horse. These products will range from accessories to jewelry and household items that everyone can enjoy.”
Logo courtesy of The GoodRide Group.
The first shipment of boxes will go out in early October, and shipping is free to the contiguous 48 US states (Hawaii, Alaska and non-U.S. addresses will have shipping prices determined at check out). Just like other subscription services, The GoodRide Group boxes can be cancelled at any time.
To sign up for Kaboodlz or Western Werx visit: http://thegoodridegroupboxes.cratejoy.com
Stay tuned for more information coming soon about this exciting new monthly subscription box service for equestrians and horse lovers!
More About The GoodRide Group
The GoodRide Group, based in Indianola, Iowa, has over 20 years of providing positive customer experiences and provides a full range of marketing and business consulting services. Services available include research and analytic projects, brand building, B2C and B2B customer programs, new business and product launches as well as event management. For more information contact Kris Moorman 515-979-2199 or kris.moorman@ridelikeyoumeanit.com or visit www.thegoodridegroup.com or http://thegoodridegroupboxes.com/cratejoy.com.
