During Chad Beus’s childhood, the distinction between business and pleasure was clear; the family’s Utah dairy farm was business, and horses were a hobby. However, once he and his wife, Tiffany, were married, they made horses their business–particularly making a name for themselves in the Halter horse industry. Since then, he’s racked up many accolades and expanded into other performance events. Recently, he headed in a different direction by jumping headfirst into Barrel Racing. He started with the Pink Buckle Series with his business partner, Lance Robinson. With a $2.7 million payout, it’s the world’s richest barrel race.