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APHA Unveils Professional Horsemen Ambassador Program

Filed under: Club & Show News,Club and Show News |     

PHJ release


APHA is proud to announce its new APHA Professional Horsemen Ambassador Program, an outreach program designed to increase participation through actively designating a Markel/APHA Professional Horseman or Horsewoman at local shows to help educate, promote and create interest in beginner-level exhibitors.

Creation of this new program was developed and endorsed by the APHA Professional Horsemen Committee for all current Professional Horsemen.

Ambassadors are encouraged to initiate communication with beginner-level exhibitors they encounter who could use assistance but might not have a trainer; all exhibitors are also encouraged to approach Ambassadors for any assistance they might need. That might include questions about showing, training, judging or APHA-related matters.

Ambassadors must be:

  • Current APHA member in good standing
  • Current APHA Professional Horseman/Horsewoman in good standing
  • Age 21 or older

Apply for the APHA Professional Horsemen Ambassador Program

Duties as an APHA Ambassador include (but are not limited to):

  • Being a representative of the American Paint Horse Association
  • Acting in a way that holds true to the APHA mission statement: “to promote, preserve and provide meaningful experiences with Paint Horses.”
  • Hanging your Ambassador banner at your stalls where it’s visible to the public at any shows you attend
  • Checking in at the horse show office at each event you attend and letting them know that you are an APHA Professional Horsemen and Ambassador offering your help to beginners/grassroots riders
  • Wearing your complimentary Professional Horsemen button-down shirt to identify you as a program participant
  • Be accessible and approachable at shows to help new exhibitors learn about Paint Horses
  • Participating in the “Ambassador Campaign” by using the hashtag #markedforgreatness in all APHA-related social media posts (more details regarding the campaign will be included with your banner).

In return for their assistance, participating APHA Professional Horsemen receive:

  • Increased visibility
  • Potential new clientele
  • Recognized as a professional by APHA
  • Validation of your current credentials
  • Name moved to the top of the current Professional Horsemen Directory

This program is open to all current APHA Professional Horsemen—find more information and application details at apha.com/programs/profhorsemen. Current APHA Professional Horsemen can apply for the ambassador program online. For more information about how to get involved in the program, contact Amanda Cormack at acormack@apha.com or 817-222-6416.


Q: As a show manager, how do I know if there will be any APHA Ambassadors attending my show?
A: We recommend having a sign-in sheet located in your show office for APHA Ambassadors to sign in upon show check-in. Ask them for their name and phone number in the event you need to contact them. This sign-in sheet should be posted for exhibitors in any appropriate location, including the pattern posting area and show office.  Another idea might be to schedule a “Meet & Greet” time during a break in the show.

Q: As an exhibitor, how can I find an APHA Ambassador at a show?
A: Each participating APHA Professional Horseman or Horsewoman will be provided a sign to display at any show they attend. They will also be encouraged to wear their Professional Horsemen-logo shirt. You can also check with the horse show office to see if any have checked in at your event.

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