Scottsdale, AZ- Kimes Ranch Jeans and Cotton Incorporated are giving customers the opportunity to “Trade in Their Fades” at retail locations around the country during the month of October. By bringing a piece of worn out denim to any participating location, Kimes Ranch will offer a $20 discount on any men’s style Kimes Ranch jeans. The old denim will be upcycled into UltraTouch™ Denim Insulation, some of which is allocated to help with building efforts in communities around the country.
Through the Blue Jeans Go Green™ denim recycling program, created in 2006 by Cotton Incorporated, Kimes Ranch Jeans hopes to aid in diverting textile waste from landfills by engaging consumers to help with rebuilding efforts. All denim collected through the Blue Jeans Go Green™ program is recycled into UltraTouch™ Denim Insulation through Bonded Logic, Inc. and a portion of this insulation is in turn distributed to organizations such as Habitat for Humanity to help rebuilding efforts across the country. The UltraTouch™ Denim Insulation is composed of 80 percent recycled cotton fibers, is environmentally safe, has 30 percent better sound absorption, resists mold and mildew, and doesn’t contain volatile chemicals.
“The Blue Jeans Go Green™ program embraces the ‘do good consumerism’ we are seeing across the country by returning clothes to their natural cotton fiber and giving it new life to meet a need in our communities,” says Andrea Samber, co-director of Strategic Alliances at Cotton Incorporated.
To participate, bring your old denim of any brand into participating retailers Oct 1-31. (A full list of retailers is available at kimesranch.com/trade-in-your-fades) Denim drive locations will also be available at the All American Quarter Horse Congress at Rod’s Western Palace, Schneider’s Saddlery and West 20 or at the NRCHA Snaffle Bit Futurity at CR Ranch Wear and Calvin Allen Saddlery. The final weekend of October, Kimes Ranch will be joining forces with Nashville North in Stateline Idaho for a three night celebration. For each piece given attendees will be entered to win giveaways, admission and meet and greets with country music stars John Anderson, Craig Campbell and Jeremy McComb.
Kimes Ranch is urging those heading to major October equine events such as the All American Quarter Horse Congress in Ohio and the National Reined Cow Horse Snaffle Bit Futurity in Texas to pack their old denim to be recycled.
“Most people who attend these events do so in part for the amazing trade show shopping. They typically bring an extra suitcase to bring home their wares, this time they can bring that suitcase full of old denim,” advised Amanda Kimes, president of Kimes Ranch Jeans.
For more information on the “Trade in Your Fades” promotion visit kimesranch.com/trade-in-your-fades
About Cotton Incorporated
Cotton Incorporated, funded by U.S. cotton producers and importers of cotton and cotton textile products, conducts worldwide research and promotion activities to increase the demand for and profitability of cotton. For more information about Cotton Incorporated visit CottonInc.com.
Blue Jeans Go Green™ is a trademark of Cotton Incorporated. UltraTouch™ Denim Insulation is a trademark of Bonded Logic Inc.
About Kimes Ranch Jeans
Founded in 2009, Kimes Ranch was created to fill a void in the western marketplace by producing superior quality, great fitting, long-lasting jeans that walked the line between fashion-forward and western friendly.
The brand’s catchy logo and even more attractive company culture and customer service has created a dedicated following amongst western consumers. The classically inspired line of jeans have been featured in magazines including American Cowboy, Horse & Rider, Cowboys and Indians and Chrome Magazine. For more information on Kimes Ranch, visit kimesranch.com.