Equine Chronicle | Archive | Featured

Stallion Swag

January 17, 2021 Comments Off

Each year, stallion owners invest thousands of dollars into marketing their studs. A good chunk of that budget is set aside for promotional materials that are given out as freebies, often including handy items such as hats, cups, coozies, towels, and sunglasses–or items practical for the horse owner specifically, such as tail brushes or hoof picks. More unique items like phone-charging stations, temporary tattoos, candles, phone covers, notepads, and nail files have all made their debut as marketing tools in the equine world, as well.

Western Hauler Western Pleasure Truck Bonanza at Sun Circuit

January 15, 2021 Comments Off

You can win a new Western Hauler one ton dually at the Scottsdale Arizona Sun Circuit, as well as compete for a purse of $50,000. There are two ways to win and endless ways to have fun.

Amateur Profile – Maria Salazar

January 15, 2021 Comments Off

Coming off an impressive win at the 2020 AQHA World Show, Maria Salazar is gracious and humble when describing the route that took her to her second World Champion title in Amateur Hunt Seat Equitation on her talented gelding, Moonlightin, also known as “Harley.”

The Makings of a Leading Owner

January 14, 2021 Comments Off

For the AQHA World Show Leading Owner- Dan Fox- and Reserve Leading Owner- Warren English, the 2020 show season culminated like most, at the AQHA World Championship Show, with huge honors. We chatted with Dan and his daughter, Katie, as well as Warren, to find out more about the horses that helped them earn these achievements.

EquineChronicle.com Top 10 Stories of 2020

January 13, 2021 Comments Off

From inspiring stories about riders overcoming adversity and interviews with World Champions to news about the effect of COVID-19 on the horse show scene, the Top 10 stories in 2020 ran the gamut.

What’s in a Name?

January 13, 2021 Comments Off

It wasn’t so long ago, it seems, that a few horses with the initials “RV” in their names began to make their mark at some of the most prestigious shows. Yet, it was actually almost two decades ago when the first RV horses rose to the top of the game. Since that time, multiple Congress and NSBA Championships and money-earning rides have been earned under the iconic RV moniker.

What Type of Horse Show Awards Do You Prefer?

January 12, 2021 Comments Off

“I like practical things like sheets, halters, garment bags, ect, especially if they’re embroidered with the name of the show and class. Then, I think about the show I won them at every time I use them.”

Phil Harris of Harris Leather and Silverworks – FL Gulf Coast

January 11, 2021 Comments Off

Phil Harris of Harris Leather and Silverworks talking about the newly designed seat, saddle, and stirrups of their saddles at the FL Gulf Coast.

Behind the Scenes – The World of Equine Graphic Design

January 11, 2021 Comments Off

Should you ever find yourself needing inspiration for your next ad, logo, or media campaign, a quick glance through the thick, glossy pages of The Equine Chronicle ought to do the trick. It’s impossible not to notice the gorgeous horses, detailed outfits, and eye-catching layouts. But who is responsible for designing these pages that continue to catch your eyes, issue after issue? We sat down with a few of the most popular graphic designers in the equine industry to see what goes on behind the scenes.

Youth Eligibility Extensions Create a COVID Conundrum

January 9, 2021 Comments Off

Following the cascade of show cancellations and upheaval due to the COVID-19 pandemic, some breed associations have opted to change their youth eligibility age requirements. The goal was to find a way to support members who had a significantly shortened year of eligibility, while balancing the needs of the membership as a whole.