Caption: Cool Krymsun Lady having her eyeD scan done at the 2011 AQHA World Show. EquineChronicle.com photos
Global Animal Management announces the eyeD™ One-of-a-Kind Equine Contest to be held Feb. 15 through Feb. 29 online at www.facebook.com/eyeDsolution. Horse owners are invited to submit a close-up picture of their horse along with a 600 character-or-less essay on how and why their horse is unique. The grand prize winner will receive a digital camera.
“Just like a horse’s iris, every horse is unique in its own way,” said David Knupp, marketing manager, Global Animal Management. “We’re looking forward to reading these equine stories from horse lovers and enthusiasts as well as educating the industry on eyeD, the first iris scanning method of equine identification.”
Each photo and essay will be posted to the eyeD Facebook page for fans to view. After the first phase of the contest, a panel of judges will narrow the entries down to eight finalists, whose stories and photos will be featured on the Facebook page on March 7. eyeD Facebook users will then have the chance to vote on the grand champion. All eight finalists will receive a customized horse halter. The grand prize winner will be announced on Mar. 19.
eyeD is the first method of identifying horses that is non-invasive, providing no more undue stress. The technology is more accurate than tattoos or markings and more secure than paper documents. It is easy-to-use, accurate and offers an easy alternative to the complication and uncertainty of traditional identification methods. eyeD launched in November 2011 at the 57thAnnual Convention of American Association of Equine Practitioners (AAEP).
Currently, horse owners can sign up for eyeD online at www.eyeD.com. After completing online registration, horse owners can contact their veterinarian to have their horses’ eyes scanned. As part of a limited Futurity Club offer, owners can enroll their horse for $50 with significantly reduced annual renewal fees in subsequent years. Futurity Club members also will receive a dewormer coupon upon enrollment.
Global Animal Management is a wholly-owned subsidiary of Merck and Co., Inc. For more information on eyeD, please visit www.eyeD.com.
About Merck Animal Health
Today’s Merck is a global healthcare leader working to help the world be well. Merck Animal Health, known as MSD Animal Health outside the United States and Canada, is the global animal health business unit of Merck. Merck Animal Health offers veterinarians, farmers, pet owners and governments one of the widest ranges of animal health products and services. Merck Animal Health is dedicated to preserving and improving the health, well-being and performance of animals. It invests extensively in dynamic and comprehensive R&D resources and a modern, global supply chain. Merck Animal Health is present in more than 50 countries, while its products are available in some 150 markets. For more information, visit www.merck-animal-health.com.